The BBC on Wednesday announced a major new partnership with US-based video platform YouTube, aimed at expanding the global reach of the British broadcaster’s content and engaging younger audiences.
Described as a “strategic partnership,” the agreement will see the BBC increase its presence on YouTube by producing original, platform-specific content tailored for digital-first and younger viewers, according to a statement from the broadcaster.
Some of the new programming will carry advertising when viewed outside the United Kingdom, potentially generating additional revenue for the BBC at a time when its funding model is under intense scrutiny. The corporation is also facing a $10 billion lawsuit filed by former US president Donald Trump.
While the BBC did not disclose financial terms of the agreement, it said the collaboration would focus on investment in new programming, greater visibility for BBC content on YouTube, and developing skills among the next generation of British digital creators.
The BBC is primarily funded through an annual television licence fee of £174.50 ($234), which is mandatory for UK households that watch television.
BBC Director General Tim Davie said the partnership would help ensure the broadcaster remains relevant and accessible. “It’s essential that everyone gets value from the BBC, and this groundbreaking partnership will enable us to connect with audiences in new ways,” he said.
Pedro Pina, YouTube’s vice president for Europe, the Middle East and Africa, welcomed the collaboration, saying the platform was pleased to work with the BBC to push the boundaries of digital storytelling.
“This partnership brings the BBC’s world-class content to a digital-first audience, ensuring its cultural influence reaches a younger and more global viewership,” Pina said.